Monday, January 25, 2010

A Saree Shop Advertisement

I happened to see this banner advertisement outside a saree shop. Cutting all the artistic(!!!!!!!????????!!!!!) details that I do not want to explicitly lay out for you to imagine, I'll simply say that the advertisement seemed like it was for the girl in the picture and not her saree.

I think its easy for any one who drives on the road to get distracted looking at the picture of this well-photographed, super-model, good looking girl. That is besides the point.

There are at least three different posters that supposedly were displaying the exquisite artistic work on the saree and its borders. I could not see the art in the saree.

My question is very simple: If you are advertising for a saree, why don't you think about having the saree draped as beautifully as possible, on a beautiful girl and take pictures that portray the art work in the saree? A well-draped saree will surely make the girl look extremely beautiful. This is a known fact.

I am wondering if the advertisers would take time to think when they shoot disturbing pictures for an ethnic outfit like saree which is supposed to speak Indian tradition. Also makes me wonder if girls lost their sense of 'sensing the woman within' and the 'common sense' in them in the name of 'career' and 'being modern'. Wonder why??!!!!


Musing Gal said...

Sad that we are already lost between our cultural values and westernization! It only pains me to say that its high time we realize that our culture is not demeaning and we should take every effort to safe guard it. It is what gives us an identity in this world. We need to learn that from Spanish, Chinese and Japanese...

SK said...

நீங்க ரொம்பவே பழங்காலமா இருக்கீங்க. இது பேரு தான் மாடர்ன்.

ஏம்மா இப்படி புடவை காட்டுறேன்னு சாரி கட்டுறேன்னு கேட்டா என் உரிமைல தலையிட நீ யாருன்னு கேப்பாங்க..

ஏன்யா இப்படி விளம்பரம் எடுக்கறே அப்படின்னு கேட்டா அப்போ தான் மக்கள் வர்றாங்கன்னு சொல்லுவாங்க..

நீங்க புடவை பண்ணேர் பத்தி பேசுறீங்க... நம்ம அன்றாடம் தொலைகாட்சியில் வர ஆரம்பிச்சுடிச்சு.

Krishna said...

What you have written makes sense.... but if any modern day 'so called feminists' read this, they'll brand you under 'old fashioned', 'opposing women's new identity' or even go to the extent of saying 'talibanisation of india'.
Such is the confusion among feminists in India.

Anonymous said...

it's simple...the girls are being paid to pose that way. They probably have little/no say in the matter

It's the advertisers who are at fault. They always think sex sells...not always the case

Narayana Swamy K said...

You might find my view point weird!!
Its to attract a boyfriend/ husband..
Imagine 10 yrs down the line that I am married( I cant as of today imagine that), and I decide to bay a saree for her.. I pass by that very road you mention. I am gulled by the looks of the supermodel! I walk into the store out of pure curiosity and end up buying something..Its good business from their point of view!

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