Wednesday, October 01, 2008

Innovation and Marketing : Quick look

There are only two steps to success in Business..
1. Innovation
2. Marketing
I read this when I visited one of the banks in my home town.

People have this tendency to compare... I guess it is an inborn nature... So, if you are into business, you surely have to do something different from the rest of the world to be able to make that comparable difference...

Now, that you have put in a lot of effort to make a difference from the rest of the herd, you need to tell someone that you have done it and done it exceptionally well... If not inborn, you should be able to learn the art of boasting about your work modestly to people...

Only if these two happen, will your trade and commerce work best for you. Next time, you see someone doing very well, you can place the reasons easily : Innovation and Marketing.

If we give it a more careful thought... this rule applies in all walks of life..... including your hobbies and work.....Some one should know what you are doing and you should know what it takes to make that difference...

The next time you taste good food, see a nicely decorated table, shoppe in a famous super market, see a nice outfit, sit on a comfortable sofa, or admire a painting, take a minute to observe that it is the change from the routine that catches your attention and the brand on the work becomes important in most items...

Innovation takes Mindset : Marketing is an Art : These two efforts together equate to success anywhere and always.

1 comment:

Anonymous said...

Well written! :)

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